Why you are here. An offer has arrived, or you can feel one coming, or you simply want to know what the company is worth to someone else. Here is how that works from the other side: a buyer’s team opens about twenty pages in the first hour and prices what they can check. Everything they cannot check, they discount. Everything they find that you did not mention, they discount twice. And if you answer their letter with a number, the negotiation is theirs from that moment on.
Why answer these fourteen questions. Each one is a page a buyer’s team will open in that first hour, or a decision you need made before you reply to anyone. Answer them today and you will know what they will find, what it will cost you, and which three pages to build before the letter is answered. Five minutes. Nothing to upload.
For founders who have received an offer, expect one, or want to know their own number before either. Answer for what is on a page today, not what you could produce by Friday.

No means it does not exist, or nobody but you could produce it. Half means it exists but you would want a week before anyone read it. Have means a buyer’s team could open it in the first hour and check every number.
Your score, how a buyer’s team will read the company today, your three weakest pages and what each one costs you, and what to do next.
No spam. Unsubscribe anytime. Your answers stay private — I read them; nobody else does.
Your three weakest answers, in the order to fix them. Each one is a question a buyer’s team will ask in the first hour, and the page that answers it before they do.
The free check told you what is missing. The Buyer’s Read is me reading your file the way a buyer’s team will, before they do. The Re-Rate 180 is the six months run alongside you, from your own number to the wire. The book is for doing it yourself.
Your score, your three weakest pages, and how a buyer’s team will read you today. Keep it. It is your before picture.
You send the file as it stands, and any letter you have received, before you reply to anyone. Inside ten business days you get a written read: the twenty pages of a buyer’s first hour opened on your company, every discount they would take named with the page that removes it, your earnings four ways, and the terms you have been offered or should expect, scored. Then two working sessions, two weeks apart. The first to decide what you fix. The second to read what you fixed and set your number.
The six months of a sale, run alongside you. It starts before any letter is answered, with the two pages that must exist first: your own price, adopted by your board, and the buyer’s first hour run on your own file. Then the calendar, the data room, the diligence sessions and the terms, with you owning four tasks or fewer.
Twenty-four chapters, one company walked from the morning a letter arrives to the morning after the wire, and fourteen live spreadsheet templates, one for every line you were just scored on: the letter log and the two replies, the buyer’s first hour, your earnings four ways, your own price, the nine terms, the working-capital adjustment, what lands in your account. Included free with the Buyer’s Read.
Flat fees only — never a percentage of the transaction, never a success fee, never a commission. Scalewrights is an advisory firm, not a broker-dealer, investment adviser, placement agent, business broker, or law or accounting firm; we do not sell companies, find buyers, or take a share of the price. The check, the book, the Buyer’s Read, and the Re-Rate 180 are educational and directional guidance — not a valuation, a fairness opinion, or legal, tax, or investment advice. The strike is your number, not an appraisal. Use counsel for the agreement and an accountant for the numbers.