The Strike Gauge — The Re-Rate 180

Step 1

The business

Use normalized, adjusted figures — the QoE-ready numbers, not the tax return.

Revenue (TTM)

Adjusted EBITDA (today)

EBITDA margin

20.0%

Target EBITDA (after the plan)

Step 2 · the sophisticated part

Build the multiple

Don't guess a multiple — build it. Start from the sector base (from the Market Read), then rate the company on the six-fronts value drivers, today and after the Re-Rate.

Base sector multiple (EV / EBITDA)

Value driver

Today

After Re-Rate

Strategic-buyer premium (added turns, target only)

+1.0×

Current multiple

—

Target multiple

—

Step 3

The answer

Current EV

—

as-is

Target EV · the strike

—

re-rated

The Re-Rate

—

value created

Triangulation — three ways to the number

A defensible value agrees across methods. Bars show current EV by each method; the strike sits at the top.

The bridge — where the value comes from

How the current EV becomes the strike: earnings growth, then the multiple you build by de-risking, then the strategic premium.

Current EV Earnings growth Multiple (de-risk) Strategic premium

See your strike number

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The Strike Zone

The founder says the company is worth a number. Is it in the strike zone? Enter it — and see exactly what it would take to be true.

"Our company is worth "

At today's EBITDA, that implies

—

At a defensible multiple, you'd need

—

——

Advanced · DCF cross-check assumptions

Discount rate (WACC) %

Projection years

Tax rate %

FCF conversion % of EBITDA

EBITDA growth % / yr

Terminal exit multiple ×

The DCF is a sanity check on the income approach. In the lower-middle market, the multiple-based methods lead; a DCF far from them is a flag to revisit assumptions, not a new answer.

Potential, Built.

Indicative and directional — a tool to guide strategy and set a target, not a formal valuation, fairness opinion, or investment advice. Pull sector comps live; a formal valuation is the work of a qualified appraiser and the sale that of a licensed advisor. The Strike Gauge · The Re-Rate 180™ · Scalewrights.