<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url><loc>https://scalewrights.com/nda.html</loc><lastmod>2026-09-25</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://scalewrights.com/</loc><lastmod>2026-09-25</lastmod><priority>1.0</priority>
    <image:image><image:loc>https://scalewrights.com/img/three-doors-raise-build-exit.webp</image:loc><image:caption>Illustration: three doors set into a mountainside — raise, build and exit — with the Seed File, the five capitals, the camps and gates, and the Re-Rate 180 checklist beside them.</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/the-seed-file-twelve-categories-of-evidence.webp</image:loc><image:caption>Illustration: a founder at a drafting table beside a clipboard listing the twelve categories of evidence in the Seed File.</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/re-rate-180-a-six-month-sprint-to-diligence-ready.webp</image:loc><image:caption>Illustration: an open basement door, a six-month sprint timeline reading open doors first — stronger, verifiable, ready to sell — and books on the numbers, cap table, revenue, machine, people and story.</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/the-work-from-a-first-read-to-the-full-build.webp</image:loc><image:caption>Illustration: a ladder beside a framed blueprint reading front door, process, systems, full build, with a scope and plan sheet — assess, build, validate, transfer.</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/executive-diligence-extraordinary-claims-extraordinary-evidence.webp</image:loc><image:caption>Illustration: a magnifying glass over a building’s cutaway structure beside a diligence checklist — strategy, financials, operations, customers, team, technology, legal, risk.</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/the-scalewrights-method-assess-intervene-measure-hand-off.webp</image:loc><image:caption>Illustration: a desk holding the Scalewrights method — assess, intervene, measure, hand-off — with the closed fronts checklist and a cutaway of the enterprise system.</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/founder-freedom-step-back-the-business-keeps-building.webp</image:loc><image:caption>Illustration: a founder at a dock watching a building rise across the water — delegate, empower, autonomous teams, sustainable culture.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/assessment.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/investors.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/first-batch.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/first-batch-review.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/summit.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/buyers-read.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/build-line.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/scale-read.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/seed-file.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/series-a.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/series-a-review.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority></url>
  <url><loc>https://scalewrights.com/faq/</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority></url>
  <url><loc>https://scalewrights.com/founder-capital.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority>
    <image:image><image:loc>https://scalewrights.com/img/freedom-by-design-build-the-business-live-the-life.webp</image:loc><image:caption>Illustration: a founder working from a porch above the water — time freedom, financial freedom, location freedom, purpose driven, impact focused, life on your terms.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/</loc><lastmod>2026-09-27</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/measure-what-matters-key-metrics-and-dashboards.webp</image:loc><image:caption>Illustration: a founder reading a dashboard of revenue, profit margin, customers and cash flow — you can’t improve what you don’t measure.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/begin-with-the-end-in-mind.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-begin-with-the-end-in-mind.webp</image:loc><image:caption>Line illustration: a hand with a pencil has just drawn a small checkered flag at the far end of a long straight road; the road is solid near the flag and fades to faint sketch lines as it comes toward the viewer, built backward from the finish.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/build-the-machine-that-runs-without-you.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-build-the-machine-that-runs-without-you.webp</image:loc><image:caption>Line illustration: an engine of interlocking gears and a large bronze flywheel turning on its own, beside an empty wooden chair with a jacket hung over its back.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/built-to-outlast-you.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-built-to-outlast-you.webp</image:loc><image:caption>Line illustration: a tall stone clock tower with a bronze clock face, and a small figure in a suit walking away from it across open ground without looking back.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/built-to-sell-is-built-to-run.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-built-to-sell-is-built-to-run.webp</image:loc><image:caption>Line illustration: a ring of bronze keys set down on a bare table in the foreground; behind it, a two-story glass office with every window lit and people at work inside.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/change-the-beliefs-change-the-results.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-change-the-beliefs-change-the-results.webp</image:loc><image:caption>Line illustration: four dominoes standing in a row, each larger than the last, and a fingertip about to tip the smallest, which is bronze.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/clean-books-well-spent-cash.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-clean-books-well-spent-cash.webp</image:loc><image:caption>Line illustration: an open ledger with ruled columns, a magnifying glass resting on the page, and a single bronze coin placed on one line, on a desk with books and a pen cup.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/find-the-strike-zone.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-find-the-strike-zone.webp</image:loc><image:caption>Line illustration: a batter, catcher and umpire at the plate as a pitcher follows through; the strike zone is drawn as a plain rectangle and a bronze ball is crossing just inside its edge.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/first-the-people-then-the-page.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-first-the-people-then-the-page.webp</image:loc><image:caption>Line illustration: an old bus seen head-on with four people inside talking and laughing, and a single bronze sheet of paper pinned in the front window where the destination sign would be.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/first-who-then-everything.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-first-who-then-everything.webp</image:loc><image:caption>Line illustration: three figures in bronze standing close together on open ground, arms around each other, and the long shadow they cast together takes the shape of an office building.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/good-is-the-enemy-of-great.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-good-is-the-enemy-of-great.webp</image:loc><image:caption>Line illustration: a man settled in an armchair on a rock ledge halfway up a mountain, chin in hand, while the path continues past him to a bronze summit above.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/it-all-rests-on-trust.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-it-all-rests-on-trust.webp</image:loc><image:caption>Line illustration: a tall tower of rough stone blocks balanced on a single small bronze keystone, standing on a rocky outcrop above a mountain valley.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/know-the-one-thing-you-win-at.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-know-the-one-thing-you-win-at.webp</image:loc><image:caption>Line illustration: one tall bronze tree standing in a field where a dozen saplings have been cut down to stumps around it.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/own-the-relationships-or-they-own-you.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-own-the-relationships-or-they-own-you.webp</image:loc><image:caption>Line illustration: a footbridge across a deep gorge hanging from a single bronze cable, with one small figure standing in the middle of the span.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/people-strategy-execution-cash.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-people-strategy-execution-cash.webp</image:loc><image:caption>Line illustration: a plain wooden table with one leg shorter than the others, drawn in bronze, tilted so a mug is sliding toward the edge.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/potential-built.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-potential-built.webp</image:loc><image:caption>Line illustration: a rough uncut block of stone on the left, a finished fluted bronze column on the right, and a mallet and chisel resting between them among the chips.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/scale-is-a-discipline-not-a-dream.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-scale-is-a-discipline-not-a-dream.webp</image:loc><image:caption>Line illustration: a staircase of identical concrete steps rising to the right, with a bronze draftsman's set square and a ruler resting on one step.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/scale-the-soul-not-just-the-size.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-scale-the-soul-not-just-the-size.webp</image:loc><image:caption>Line illustration: a large building drawn only as an empty steel outline, and inside it a small brick house drawn solid, with one bronze lit window.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/six-months-to-ready.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-six-months-to-ready.webp</image:loc><image:caption>Line illustration: a sprinter crouched in starting blocks, drawn from the side, with the bronze starting line on the track just ahead of his hands.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/the-buyer-will-open-every-door.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-the-buyer-will-open-every-door.webp</image:loc><image:caption>Line illustration: a house in cross-section with every interior door standing open on every floor, and a figure with a bronze flashlight beam inspecting the basement.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/the-founder-is-not-the-business.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-the-founder-is-not-the-business.webp</image:loc><image:caption>Line illustration: a founder with a briefcase walking away from a two-story office toward his car at sunset, and behind him every window of the building still lit in bronze with people at work inside.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/the-multiple-is-built-not-wished.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-the-multiple-is-built-not-wished.webp</image:loc><image:caption>Line illustration: a giant multiplication sign built from stone blocks in open country, with a mason on scaffolding lifting the last bronze block into place.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/the-scoreboard-is-value-per-share.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-the-scoreboard-is-value-per-share.webp</image:loc><image:caption>Line illustration: a single bronze coin held up between thumb and forefinger, sharp and close, against a large heap of coins drawn faint and out of focus behind it.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/the-story-is-an-asset.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-the-story-is-an-asset.webp</image:loc><image:caption>Line illustration: two identical buildings side by side; the one on the left drawn in faint outline, the one on the right drawn solid with a bronze line rising above its roof.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/tough-love-with-receipts.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-tough-love-with-receipts.webp</image:loc><image:caption>Line illustration: a plain hand extended toward the viewer, offering a small stack of papers with a pin through the corner; the bronze top sheet is a ruled statement.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/worth-more-than-its-getting.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-worth-more-than-its-getting.webp</image:loc><image:caption>Line illustration: a figure standing on a bar-chart column looking across a gap to the next column, which is clearly taller; the gap between them is marked with a bronze bracket.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/insights/you-fall-to-the-level-of-your-systems.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority>
    <image:image><image:loc>https://scalewrights.com/img/insight-you-fall-to-the-level-of-your-systems.webp</image:loc><image:caption>Line illustration: a man on a tall ladder in open country; the rungs above his head are drawn faint and dashed, the rungs below are solid, and the bronze rung is the one under his feet.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/license.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/life-quotient.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/playbooks.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority>
    <image:image><image:loc>https://scalewrights.com/img/distributable-business-runs-without-you.webp</image:loc><image:caption>Illustration: a shop floor running on people, process, systems, metrics and culture, with an operations playbook open on the desk.</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/the-five-capitals-forhi-foundation.webp</image:loc><image:caption>Illustration: a temple whose five columns are the five capitals — financial, operating, relational, human and intellectual — standing on a foundation of trust, culture and leadership.</image:caption></image:image>
  
    <image:image><image:loc>https://scalewrights.com/img/book-cover-the-page.webp</image:loc><image:caption>Cover of The Page by Dr. Scott Kimball</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/book-cover-scaling-smart.webp</image:loc><image:caption>Cover of Scaling Smart by Dr. Scott Kimball</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/book-cover-first-batch.webp</image:loc><image:caption>Cover of First Batch, second edition, by Dr. Scott Kimball</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/door-sell-the-summit.webp</image:loc><image:caption>Cover of The Summit by Dr. Scott Kimball</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/book-cover-family-inc.webp</image:loc><image:caption>Cover of Family, Inc. by Dr. Scott Kimball</image:caption></image:image>
    <image:image><image:loc>https://scalewrights.com/img/book-cover-exit-mindset.webp</image:loc><image:caption>Cover of The Exit Mindset by Dr. Scott Kimball</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/review.html</loc><lastmod>2026-09-25</lastmod><priority>0.8</priority>
    <image:image><image:loc>https://scalewrights.com/img/executive-diligence-extraordinary-claims-extraordinary-evidence.webp</image:loc><image:caption>Illustration: a magnifying glass over a building’s cutaway structure beside a diligence checklist — strategy, financials, operations, customers, team, technology, legal, risk.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/look-inside.html</loc><lastmod>2026-09-25</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://scalewrights.com/insights/the-energy-tax.html</loc><lastmod>2026-09-25</lastmod><changefreq>yearly</changefreq><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/the-energy-tax-what-you-receive-what-you-pay.webp</image:loc><image:caption>What a company receives from the right person and cannot purchase, against what it pays for the wrong one — friction, politics, fear, and value destroyed over time.</image:caption></image:image>
  
    <image:image><image:loc>https://scalewrights.com/img/insight-the-energy-tax.webp</image:loc><image:caption>Line illustration: a meeting table seen from above with six people seated; bronze lines radiate outward from one person while short navy lines pull inward toward another.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/executive-diligence.html</loc><lastmod>2026-09-25</lastmod><changefreq>monthly</changefreq><priority>0.9</priority>
    <image:image><image:loc>https://scalewrights.com/img/executive-diligence-the-room.webp</image:loc><image:caption>Illustration: the Executive Diligence panel room — the weighting board (Character 40 gated, Fit 25 gated, Learning agility 20, Competence 15) and the order of the room (score alone, name the evidence, argue the other side, check the gates, then decide), with four sealed candidate folios on the table.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/</loc><lastmod>2026-09-25</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://scalewrights.com/library/law-01-structure-must-exceed-load.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-01-structure-must-exceed-load.webp</image:loc><image:caption>Structure Must Exceed Load™ — Build the capacity before you add the weight.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-02-capital-follows-evidence.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-02-capital-follows-evidence.webp</image:loc><image:caption>Capital Follows Evidence™ — Prove the next step before you fund it.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-03-growth-consumes-cash.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-03-growth-consumes-cash.webp</image:loc><image:caption>Growth Eats Cash First™ — Cash leaves before it comes back; finance the distance.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-04-success-can-kill-the-company.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-04-success-can-kill-the-company.webp</image:loc><image:caption>Success Can Kill the Company™ — Never accept growth your system cannot absorb.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-05-reduce-uncertainty.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-05-reduce-uncertainty.webp</image:loc><image:caption>Buy Information Before You Buy Scale™ — Learn while the cost of being wrong is still small.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-06-the-founder-cannot-be-the-system.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-06-the-founder-cannot-be-the-system.webp</image:loc><image:caption>The Founder Cannot Be the System™ — Build an enterprise, not a dependency.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-07-the-market-pays-for-what-it-can-verify.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-07-the-market-pays-for-what-it-can-verify.webp</image:loc><image:caption>The Market Pays for What It Can Verify™ — Potential creates interest. Evidence creates value.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-08-complexity-must-earn-its-keep.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-08-complexity-must-earn-its-keep.webp</image:loc><image:caption>Complexity Must Earn Its Keep™ — Every addition must create more value than burden.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-09-growth-without-economics-is-just-motion.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-09-growth-without-economics-is-just-motion.webp</image:loc><image:caption>Motion Is Not Progress™ — Revenue is only valuable when the economics underneath it create value.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/law-10-capital-must-flow-to-its-highest-value-use.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/law-10-capital-must-flow-to-its-highest-value-use.webp</image:loc><image:caption>Every Dollar Competes™ — The next dollar’s only test is its next-best use.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-01-potential-built.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-01-potential-built.webp</image:loc><image:caption>Potential, Built.™ — Potential is not the company. What you build from it is.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-02-worth-more-than-its-getting.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-02-worth-more-than-its-getting.webp</image:loc><image:caption>Worth More Than It's Getting.™ — A good company can still be an undervalued company.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-03-the-multiple-is-built.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-03-the-multiple-is-built.webp</image:loc><image:caption>The Multiple Is Built.™ — You don't get a premium multiple because you want one. You build the company that deserves one.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-04-the-founder-is-not-the-business.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-04-the-founder-is-not-the-business.webp</image:loc><image:caption>The Founder Is Not the Business.™ — You built the company. Now build a company that can carry what you started.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-05-build-the-capacity.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-05-build-the-capacity.webp</image:loc><image:caption>Reinforce Before You Load™ — Add the beam before the truck arrives; keep a structural reserve.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-06-prove-the-next-step.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-06-prove-the-next-step.webp</image:loc><image:caption>Earn the Next Dollar™ — Each stage proves the next; when unsure, go small.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-07-finance-the-distance.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-07-finance-the-distance.webp</image:loc><image:caption>Fund the Gap™ — Know the gap, fund the gap, control the gap — before you take the order.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-08-never-accept-growth-your-system-cannot-absorb.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-08-never-accept-growth-your-system-cannot-absorb.webp</image:loc><image:caption>Not Yet Is an Answer™ — Stage the win, or decline it; GO SMALL and NOT YET are decisions, not failures.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-09-learn-while-the-cost-is-small.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-09-learn-while-the-cost-is-small.webp</image:loc><image:caption>Find the Kill Assumption™ — Test the one assumption that can end you first, with the cheapest credible test.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-10-build-an-enterprise-not-a-dependency.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-10-build-an-enterprise-not-a-dependency.webp</image:loc><image:caption>Design Yourself Out™ — Move from doing to deciding to designing; make your involvement a choice, not a requirement.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-11-keep-the-receipts.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-11-keep-the-receipts.webp</image:loc><image:caption>Keep the Receipts™ — A claim is a sentence; a receipt is a price. File the two together, before anyone asks.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-12-subtract-before-you-add.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-12-subtract-before-you-add.webp</image:loc><image:caption>Subtract Before You Add™ — Every addition pays a tax; make it earn its place, and take something out when it comes in.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-13-score-on-contribution.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-13-score-on-contribution.webp</image:loc><image:caption>Score on Contribution™ — Rank every channel, customer, and SKU by what is left after the sale, not by what was sold.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/principle-14-fund-the-constraint.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/principle-14-fund-the-constraint.webp</image:loc><image:caption>Fund the Constraint, Not the Ambition™ — The next dollar goes to whatever is holding everything else back.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-01-the-revenue-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-01-the-revenue-trap.webp</image:loc><image:caption>The Revenue Trap™ — Revenue can hide a broken business.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-02-the-moq-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-02-the-moq-trap.webp</image:loc><image:caption>The MOQ Trap™ — The cheapest unit can become the most expensive decision.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-03-the-door-count-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-03-the-door-count-trap.webp</image:loc><image:caption>The Door Count Trap™ — More doors do not fix weak velocity.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-04-the-founder-hero-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-04-the-founder-hero-trap.webp</image:loc><image:caption>The Founder Hero Trap™ — Rescuing the company is not the same as repairing it.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-05-the-big-customer-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-05-the-big-customer-trap.webp</image:loc><image:caption>The Big Customer Trap™ — Your biggest customer can become your biggest risk.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-06-the-hiring-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-06-the-hiring-trap.webp</image:loc><image:caption>The Hiring Trap™ — Headcount is not capacity.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-07-the-equity-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-07-the-equity-trap.webp</image:loc><image:caption>The Equity Trap™ — Permanent dilution for a temporary problem.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-08-the-complexity-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-08-the-complexity-trap.webp</image:loc><image:caption>The Complexity Trap™ — One more SKU is never one more SKU.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-09-the-forecast-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-09-the-forecast-trap.webp</image:loc><image:caption>The Forecast Trap™ — Optimism converted into inventory.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/library/trap-10-the-second-run-trap.html</loc><lastmod>2026-09-25</lastmod><priority>0.7</priority>
    <image:image><image:loc>https://scalewrights.com/img/library/trap-10-the-second-run-trap.webp</image:loc><image:caption>The Second Run Trap™ — The first run you funded. The second one arrives while the first is still on the shelf.</image:caption></image:image>
  </url>
  <url><loc>https://scalewrights.com/engagement.html</loc><lastmod>2026-09-25</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://scalewrights.com/scott-kimball</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority></url>
  <url><loc>https://scalewrights.com/raise-seed-money.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority></url>
  <url><loc>https://scalewrights.com/seed-file-review.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority></url>
  <url><loc>https://scalewrights.com/insights/the-six-number-manifesto.html</loc><lastmod>2026-09-27</lastmod><priority>0.6</priority></url>
  <url><loc>https://scalewrights.com/partners.html</loc><lastmod>2026-09-25</lastmod><priority>0.6</priority></url>
</urlset>
